Design with user-centered mindset. Obsess over every touch point of member experience.
Take risks, fail fast, and learn from past failures. Don't let perfection be the enemy of good. Challenge the status quo by continuously innovating and improving.
Uphold the obligation to dissent and listen. Presume trust and be transparent. Build a diverse and inclusive community.
Hire the best and get out of the way. Think and act like owners. Stay lean, scrappy, and creative.